For the love of hot dogs 

When Oscar Mayer updates its entire line of hot dogs to make them slightly less poisonous, you don’t just get the word out. You call up the WienerFleet and put one in every hand across America. Then Jimmy Fallon tells jokes about it on The Tonight Show. Mission accomplished.

The campaign swept the 2018 ADDYs and earned McGarryBowen Agency of the Year.

• BEST OF SHOW

• BEST OF CATEGORY — Cross Platform

• GOLD — Integrated Advertising Campaign

Hot Dogs Case Study

For the Love of Hot Dogs Launch :30

Wienerfleet Introduction

WEINER TOWN TAKEOVER